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信息流广告投放常见问题解析,速来查看~

来源:admin     2020-04-30 10:48:57
字号:T|T

Q1:信息流计划测试期,效果上下起伏,是什么原因?

A:YIFANGMIANSHIXINXILIUQUDAOZHENGTILIULIANGBUWENDING,HUIDAOZHIXIAOGUOBUWENDING,YINWEIJINGZHENGHUANJINGSHIKEDOUZAIBIANHUA,JINGZHENGDUISHOUYEZAIBUDUANDEBIANHUACELVE,HUIYINGXIANGWOMENZHANGHUDEXIAOGUO。ZHEISHIHOUJIUYAOKAOLVZHENGTICHENGBEN,BIRUYI3TIANWEIYIGEZHOUQICHAKANPINGJUNCHENGBEN,RUGUOHESHIJIUJIXUTOUFANG,BUHESHIZHONGXINJIANJIHUATOUFANG。

LINGYIFANGMIANGENSHANGXINJIHUADECELVEYOUGUAN,RUGUOSHANGXINSHIGENLAOJIHUADINGXIANG、CHUANGYILEISIHUOYIYANG,HUIYULAOJIHUACHANSHENGJINGZHENG,SUOYIZAISHANGXINSHIZUIHAOSHIBUTONGDEDINGXIANGFANGSHIHUOBUTONGDECHUANGYI(TUPIAN/WENAN/SHIPIN)

Q2:360账户使用多版位,大图,小图,GIF图等等,效果依然不好怎么办?

A:360ZHANGHUMEIYOUTAIDADECAOZUOXING,LEISIYUDSPGUANGGAO,GENGDUODESHICESHICHUANGYIHEZHANGHU。

棋乐游QIANQIXIAOGUOFEICHANGZHONGYAO,BIRUKEYIDINGYIGEXIAOFEIMUBIAO,XIAOFEIDAO5BEIKEJIESHOUCHENGBENHAIMEIYOUZHUANHUAHUOZHEHENSHAO,ZHIJIEFANGQI,XINJIANJIHUA,YIGEZHANGHUCESHI3ZUCHUANGYIHAIBUHAO,ZHIJIEHUANZHANGHU。

Q3:WODETOUTIAOZHANGHUXIANZAIJIUSHIMEIYOUZHANXIAN,DINGXIANGGENYIQIANCHABUDUO,BUGUANCESHISHENMECHUANGYIDOUSHIMEIYOUZHANXIAN,ZUOTIANTILEJIAGE,TONGYANGHAISHIMEIYOUZHANXIAN,ZHEISHISHENMEWENTINI?GAIZENMECHULINI?

棋乐游A:ZHONGDIANJIANCHADINGXIANGSHIBUSHITAIZHAI,YINGXIANGGUANGGAOYUGUFUGAILIANG。ZAITOUTIAOGUANGGAOHOUTAI,GUANGGAOJIHUACENGJIDINGXIANGSHEZHIYOUCEYOUGEYUGUZHANSHILIANG,RUGUOXIANSHIHONGSEGANTANHAO(RUTUSUOSHI),ZEBENSHENGUANGGAOYUGUKEFUGAILIANGJIUBUZU,ZHONGDIANZAIYUDIAOZHENGDINGXIANGSHIDUFANGKUAN。DINGXIANGZHISHIFUZHUSHAIXUANYONGHUDEGONGJU,BAOZHENGDIANJIYONGHUJINGZHUNDUDEGUANJIANZAIYUGUANGGAOCHUANGYIDEYOUXIAOXING。

Q4:请问头条一个账户一般一次性上线多少条计划比较合适呢?棋乐游上太多怕互相抢量,上得少了测试周期又太长。

棋乐游A:JIHUAZHIXIAKEYISHEZHIDUOTIAOGUANGGAOCHUANGYI,ZAIDAJIANZHANGHUDESHIHOU,TONGCHANPINTONGTOUFANGCELVE,KEYIZAIYIGEJIHUAXIA,YEKEGENJUBUTONGTUIGUANGCELVEDAJIANBUYIDEGUANGGAOJIHUA。

HENGLIANGJIANDUOSHAOJIHUA,YINGGAICONGYAOTOUFANGDECHUANGYITIAOSHUCHUFA,YUTUIGUANGYUSUANGUAGOU。YUSUANCHONGZUKEYIDUOTIAOCHUANGYITONGSHIPAO,RUGUOYUSUANBUZU,BAOZHENGMEITIAOZAITOUCHUANGYIKEFENPEIGUANGGAOYUSUANZUGOU。BIRUYUSUAN200,JIANYIZUIDUOLIANGTIAOZAITOUCHUANGYI。

GUANYUQIANGLIANGDEWENTI,XINXILIUGUANGGAOBENSHENJIUSHIRTBGUANGGAO,MEITIPINGTAISHANGMEISHIMEIKEDOUYOUDALIANGGUANGGAOZAIJINGZHENGZHANXIAN,CHUFEISHIFEICHANGXIANDINGDEDINGXIANGTIAOJIANXIATUIGUANG,YIBANBUBIYAOKAOLVZHEIGEWENTI。

棋乐游RUGUOXIANGKUAISUPAOLIANGCESHI,YEKEYICHANGSHISHIYONGPINGTAIDECHENGXUHUACHUANGYI,CHUANGYIZHIJIANXITONGZIDONGYOUHUADIAOZHENG,ZIYUANQINGXIEJIYOUZHIGUANGGAOCHUANGYI。

Q5:我账户在头条推广一个半月,主要是投放在抖音。前半个月跑的一直很不错,每天跑量稳定,一个客资成本在10元左右。期间只调整出价,没有动过别的。今天突然没有了展现,把出价调高了十倍也没有展现。调高到30倍的时候,又突然消费掉了2000元,但是转化成本一下就变得很高。想问下这种情况可能是什么原因造成的,应该从那个方向去优化?

A:TIJIASUIRANNENGGOUCIJITISHENGZHANXIAN,DANBINGBUWEIWEIYIDEYINGXIANGYINSU,CUBAOTIJIAHENRONGYIDAOZHICHENGBENBIAOSHENG。

RUGUOCHUANGYISHUJUTURANCHUXIANXIAHUA,XUYAOZUOSHUJUHUANBI/DUIBIFENXI,PAICHAJUTIDESHUJUBIANHUAXINXI,DAOTUIKENENGCHUXIANXIAHUADEYUANYIN,DUIZHENGXIAYAOJIEJUEWENTI。RUGUODIAOZHENGYOUHUAHOUSHUJUTISHENGYEBUMINGXIAN,KEYICANKAOYUANYOUYOUZHICHUANGYI,SHANGXINDEGUANGGAOCHUANGYITOUFANG。

棋乐游GUANGGAOTOUFANGYIDUANSHIJIANHOUCHUXIANSHUAITUIYESHIZHENGCHANGQINGKUANG,KEYISHANGXINBULIANG。

YISHANGJIUSHIWOMENBENQIDEWENDAFENXIANG。

棋乐游XIAOLUTUIGUANGPINGTAISHIYIZHANSHIYINGXIAOFUWUPINGTAI,WEIGUANGDAZHONGXIAOQIYETIGONGYIZHENGTAOSHUZIYINGXIAOFANGAN。CONGZHANGHUDAJIANDAOGUANJIANCITOUFANGZAIDAOQUANCHENGSHUJUGENZONGFENXIYOUHUA,RANGNIYUSUANDEMEIYIFENQIANDOUHUADEYOUJIAZHI。XIAOLUTUIGUANGRANGWANGLUOYINGXIAOGENGJIAJIANDAN、GAOXIAO、ZHIGUAN,RANGGAOBUKEPANDEWANGLUOYINGXIAOBIANDECHUSHOUKEJI。


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