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RUJIN,WOMENDESHENGHUOBEIGUANGGAOBAOWEI,SHOUJI、DIANSHI、BAOZHI、ZAZHI、DAJIEDENGMEITI,CHONGCHIZHUGEZHONGGEYANGDEGUANGGAO。ZAIPINFANCHUXIANDEGUANGGAOXINAOXIA,GUKEDEGOUMAIYUWANGHUISHOUDAOYINDAOHECIJI。BIQIXIANDAIGUANGGAO,GUDAIYEYOUHENDUOGUANGGAO,BUJINXINGSHIDUOYANG,ERQIEYUNWEISHIZU。

QISHIGUANGGAOBINGFEIBOLAIPIN,GUDAIZAOJIUCHUXIANGUANGGAOLE。ZHOUDAI,GUANGGAOYIJIAOMAIWEIZHU。《CHUCI》ZHONGYOU“SHIWANGZAISI,GUDAOYANGSHENG”,SHIWANGZHIDESHIJIANGTAIGONG,GUDAOSHIZHITUZHUYANGDEDAO,SHIRENSHENGDONGXINGXIANGDIZHANXIANLEJIANGTAIGONGZAISHICHANGSHANG,QIAODAOMAIROUDECHANGMIAN。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

《楚辭》是屈原創作的一種新詩體_圖

《ZHANGUOCE·YANCE》ZHONGJILULEZHEYANGYIGEGUSHI:YOURENZAIMASHIMAIMA,YILIANSANTIANMEIRENGUANGGU,YUSHI,TAZHAODAOLEBOLE,XIWANGBOLENENGDAOMASHISHANGGUANZHUTADEMA,LIKAISHIZAIKANYIYANTADEMA,RUGUOZHEYANGDEHUA,BOLENENGDEDAOYITIANDECHOULAO。DIERTIAN,BOLELAIDAOMASHI,ANZHAOSHIXIANYUEDINGDEJIHUA,BOLE“HUANERSHIZHI,QUERGUZHI”,JIEGUO“YIDANERMAJIASHIBEI”。BOLEZUOLELISHISHANGDIYIWEIMINGRENDAIYANGUANGGAO,YENADAOLEDIYIBIDAIYANFEI。

棋乐游DUIYUPUTONGSHANGRENLAISHUO,MINGRENDAIYANCHENGBENTAIGAO,ERQIEBUNENGCHANGYONG。WENZIGUANGGAOYIQICHENGBENDILIAN、YOUZHENDUIXINGDETEDIAN,SHOUDAOSHANGJIADEGUANZHU。ZAI《HANFEIZI》DE《WAICHUSHUOYOUSHANG》ZHONGJIZAI:“SONGRENGUJIUZHE,SHENGGAISHENPING,YUKESHENJIN,WEIJIUSHENMEI,XUANZHISHENGAOZHU”SHUODESHISONGGUOYOUGELAOBAN,SHANNIANGHAOJIU,TAZAIJIUDIANMENKOUSHUQIGAOGAODEJIUQI,ZHAOLAIGUKE。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

司馬相如與卓文君_圖

ZAIHANDAI,YANJIEJIUJIAHUIJIANGKONGDEDAJIUTANLEICHENGGAOTAI,CHENGWEI“LU”,TIAOXUANNIANQINGMAOMEIDENVZI,ZHANZAILUSHANG,YIBIANXIYINLAIWANGXINGRENZHUYI,YIBIANZHAOHUKERENJINDIANYINJIU。XIHANDACAIZISIMAXIANGRUYUZHUOWENJUNSIBEN,ZAISICHUANLINQIONGKAILEYIJIAXIAOJIUGUAN,ZHUOWENRUZAIGAOLUSHANGLANKE,SIMAXIANGRUCHUANZHUKUCHAXIWAN,LIUXIALE“WENJUNDANGLU,XIANGRUDIQI”DEDIANGU,CONGCI,ZHUOWENJUNDECUXIAOGUANGGAOLIUCHUANZHIJIN。

GUDAIBUZHISHISHANGYEGUANGGAO,YEYOUCISHANGUANGGAO。DONGJINSHIQI,LIUCHUANZHUYIGE“TISHIZENGLAOLAO”DEGUSHI。YOUYITIAN,SHUSHENGWANGXIZHIZAISHAOXINGDEYIZUOSHIQIAOSHANG,KANDAOYIWEILAOFUTILANMAISHAN,HAOJIUDOUMEIRENGUANGGU,YUSHIWANGXIZHIDUILAOFUSHUOYOUTAZAISHANSHANGTIZI,SHANZIHUIHAOMAIYIXIE。ZHENGDELAOFUTONGYIHOU,WANGXIZHIZAIMEIBASHANZITILEWUGEZI。TAGAOSULAOFU,JIAOMAISHIJIUSHUOZHESHANZISHIWANGYOUJUNTIDEZI,MEIBASHANZIYAOJIA“BAIQIAN”,LAOFUDACHUWANGXIZHIMINGHAOHOU,SHANZIHENKUAIYIQIANGERGUANG。RUJIN,SHAOXINGCHENGNEIHUANYOUYIZUOMINGWEI“TISHANQIAO”DEGONGQIAO,JUSHUOJIUSHIDANGNIANWANGXIZHITISHIMAISHANDEDIFANG。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

王羲之_圖

棋乐游ZAIHENCHANGYIDUANSHIJIANNEI,WENZIGUANGGAOZHANJULEGUDAIGUANGGAODEZHULIU。GUANGGAOFAZHANDAOTANGDAI,YIZHONGXINDEGUANGGAOXINGSHICHUXIANLE。DATANGGUOLIQIANGSHENG,HENDUOXIYUHURENDAOCHANGAN,SHELIJIUSI。WEILECUJINPUTAOJIU、SANLEJIANG、LONGGAOJIUDENGMEIJIUDEXIAOLIANG,HURENJIUSIGUYONGLEHUJI,BIAOYANGEWUZHUXING,PEIKELIAOTIANJIEMEN,YOUYUHUJIJUSHOUTOUZUPOJUYIYUFENGQING,DANGSHIDEWENRENMOKEQUZHIRUOMU。LIBAI、LIHE、CENCAN、WANGJI、HECHAODENGSHIRENLIUXIALEHENDUOMIAOXIEHURENJIUSIDESHIJU。HURENJIUSIDEBIAOYANGUANGGAOCHENGWEITANGCHAOFANSHENGDEYIGESUOYING。

DAOLESONGDAI,SHEHUIFANRONG,JINGJIFUYU,BAIXINGANDING,GUANGGAODEFAZHANYEJINRUYIGEGAOFENG。BEISONGHUAJIAZHANGZEDUANDEZAI《QINGMINGSHANGHETU》ZHONG,BIANLIANGCHENGZHONGJIETOU,SHANGJIABAIFANGZHUDUOZHONGDUOYANGDEBIAOPAIGUABAN,YOUDEJIESHAODIANMINGHESHANGPINDE,YOUDETUWENBINGMAO,YOUDEYISHIJUDUILIANTUIXIAOSHANGPIN,ZHEXIEGUANGGAOLEISIYUJINTIANDEPINGMIANGUANGGAO。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

張擇端的《清明上河圖》局部_圖

SHITIGUANGGAOSHISHANGYEGUANGGAOZHONGZUIJIBENDEXINGSHI。ZAI《SHIJING·WEIFENG·MANG》ZHONG,JIUYOU“MANGZHICHICHI,BAOBUMAOSI”DESHIJU。SUIZHUSHIDAIDEJINBU,XINGYEDEDAOXIFEN,SHANGPINZHUBUZENGDUO,SHIWUGUANGGAOZAINANSONGDEDOUCHENGLINANZHANXIANLEWANGSHENGDESHENGMINGLI。SHANGJIAJIANGSHANGPINBAIFANGZAIMENKOU,QIDAOGUANGERGAOZHIDEZUOYONG,RUJIUDIAN、YAODIAN、MUTANDIAN、XUEZIDIAN、CHOUZHUANGDENG,DIANMENKOUDOUHUIFANGSHANGXIANGYINGDESHANGPIN,YONGLAIXIYINGUKE。

棋乐游ZAIZHONGGUOLISHIBOWUGUAN,SHOUZANGZHUYIKUAIBEISONG“JINANLIUJIAGONGFUZHENPU”DEDIAOKETONGYINBAN,TASHISHIJIESHANGZUIZAODEYINSHUAGUANGGAOMOBAN。GUANGGAODEZHONGXINSHIYIFU“BAITUDAOYAOTU”,TUSHANGFANGBAGEDAZI“JINANLIUJIAGONGFUZHENPU”,TUZUOYOULIANGCEGEYOUSIGEWENZI,XIEZHU“RENMENQIANBAITUERWEIJI”,TUXIAFANGXIEZHU“SHOUMAISHANGDENGGANGTIAO,ZAOGONGFUXIZHEN,BUWUZHAIYUANSHIYONG,ZHUANMAIXINGFAN,BIEYOUJIARAO,QINGJIBAI”BIEXIAOKANLE“BAITUDAOYAOTU”,TAKESHILISHISHANGZUIZAODESHANGBIAO,ZAIGUANGGAOJIEZHANYOUSHIFENZHONGYAODEDIWEI。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

濟南劉家功夫針鋪_圖

SONGDAIDECHENGSHIRENAOXUANXIAO,DAIDONGLEYESHIDECHUXIAN。SHANGJIAZHUAZHUZHEGEJIHUI,ZAIMENKOUGUASHANGHENDUODENGLONGGUANGGAO,JIXUANCHUANSHANGPIN,YOUNENGXUANRANQIFEN,HUANNENGTIGONGZHAOMING,YIJUSANDE。XIANDAIDENIHONGDENGHEDENGXIANGGUANGGAO,JIUSHISONGDAIDENGLONGGUANGGAODEYANXUHEFAZHAN。

CAILOUGUANGGAOSHISONGDAISHANGJIAFAMINGDEYIZHONGGUANGGAOXINGSHI,SHANGJIAHUIYONGSHANGPIN、HUA、CAIBUZHAZHIGAODADEPAIFANGHUOLOUFANG,TONGCHANGSHIYONGJIUXINGDE,FENGNIANGUOJIEHUIZHONGXINZHUANGSHI。JU《DONGJINGMENGHUALU》ZAI:“FANJINGSHIJIUDIAN,MENQIANJIEFUCAILOU、HUANMEN。”,CIWAI,《DOUCHENGJISHENG·SHIDIAN》YEJIZAI:“BIANJINGZHOUNANYIDAI,JIUDIANJIEJIECAIPENG。”CAILOUGUANGGAOLEISIYUXIANDAISHANGDIANDECHUCHUANGCHENLIEGUANGGAO,YESHISHIWUGUANGGAODEYIZHONGXINGSHI。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

《東京夢華錄》是宋代孟元老的筆記體散記文_圖

SONGDAILINANCHENGYOUYIJIAMAIMEIHUAJIUDEJIUGUAN,ZHANGJUPINQINGLEYIPILESHOU,YANZOUJINGDIANGUQU《MEIHUAQU》,CONGERXIYINKEYUAN。ZOUJIECHUANXIANGDEHUOLANG,TIAOZHUZHENTOUXIANNAO,YONGTEYOUDEYAOHE,PEIHEJIEZOUMINGKUAIDEBOLANGGU,MEIQIMINGRI“HUANJIAONIANG”,BUTONGDEXINGYE,YOUBUTONGDEYINXIANG,GUKEZHIYAOTINGSHENGYIN,JIUNENGFENBIANDUIFANGSUOCONGSHIDEXINGYE。YINXIANGGUANGGAOYUZHONGBUTONG,ZAITUCHUSHANGPINTEZHENGDETONGSHI,HUANJIAQIANGLEGUANGGAOXIAOGUO。

TIQISONGDAIDEGUANGGAO,BUDEBUTIDAO“GUANGGAOKUANGREN”SUDONGPO。ZHEWEIWENHAOBUDANSHISHANGYECEHUADENENGSHOU,HUANSHIZHIZUOSHANGYERUANWENDEGAOSHOU。SUDONGPOGAILIANGLEZHUROUDEZHIZUOFANGFA,WEILEJIASUTUIGUANG,TAZHUANMENXIESHIZANRI:“HUANGZHOUHAOZHUROU,JIAJIANRUFENTU。FUGUIBUKENCHI,PINZHEBUJIEZHU。MANZHUHUO,SHAOZHUSHUI,HUOHOUZUSHITAZIMEI。MEIRIQILAIDAYIWAN。BAODEZIJIAJUNMOGUAN。”RENMENRUFAPAOZHI,ZHUROUGUORANFEIERBUNI,XIANMEIWUBI,SHIKEJIANGCIROUCHENGWEI“DONGPOROU”。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

蘇軾 ,世稱蘇東坡_圖

YOUYUMINGCHAODESHOUGONGYEYOULECHANGZUDEFAZHAN,YIXIEZHILIANGSHANGCHENG、ZUOGONGJINGZHIDESHOUGONGYIPINSHOUDAOLEGUKEDEHUANYING。WEILEQUBIEQITASHANGPIN,ZHEXIESHOUGONGYIPINCHUXIANLEXINGSHIGUANGGAO,RUSHIDABINDEZISHAHU、LUZIGANGDEYUDIAO、ZHANGMINGQIDESHOULU、JIANGQIANLIDELUODIAN、ZHUSONGLINDEZHUDIAO、ZHOUZHUDEBAIBAOQIANDENG,DAIYOUZHEXIEMINGJIAKUANSHIDESHOUGONGYIPIN,JIAGEBUFEI,GUANGSHOUHUANYING。

GUANGGAOZAIQINGDAIYOUYOULEXINDEBIANHUA。SHOUDAOXIFANGDEYINGXIANG,XINSHENGSHIWUBUDUANYONGXIAN,GEZHONGPINGMIANMEITIGUANGGAOYINGYUNERSHENG。1872NIAN4YUE30RI,ZAISHANGHAICHUANGKANDE《SHENBAO》CHENGWEIZUIZAOYINYOUGUANGGAODEBAOZHI。1904NIAN,《DONGFANGZAZHI》SHANGCHUXIANLEDIYIGEZAZHIGUANGGAO。1908NIAN,SHANGHAIDEYOUGUIDIANCHECHUXIANLEZUIZAODECHESHENGUANGGAO。

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古代的商業就沒有廣告嗎?幾千年前就有而且古人還“城會玩”

中國第一張近代報紙《申報》創刊_圖

GUDAIGUANGGAO,BANSUIZHUSHIDAIHESHEHUIDEJINBU,BUDUANFAZHAN,ZHUBUBIANHUA,CONGGANGUANTIYANDAOMEIJIECHUANBO,CONGDANYIXINGSHIDAOZONGHETIXIAN,JIANZHENGLEGURENSHENGHUODEBIANQIAN。RUJINLIUCHUANXIALAIDEGUANGGAOCI,DUQILAILANGLANGSHANGKOU,YANCIYOUMEI,TONGSUYIDONG,GEIRENYIZHONGJISHIDEHUAMIANGAN。GUANGGAO,GURENYEHUIWAN,ERQIEHUANHENSHIMAO。


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