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棋乐游RUJIN,WOMENDESHENGHUOBEIGUANGGAOBAOWEI,SHOUJI、DIANSHI、BAOZHI、ZAZHI、DAJIEDENGMEITI,CHONGCHIZHEGEZHONGGEYANGDEGUANGGAO。ZAIPINFANCHUXIANDEGUANGGAOXINAOXIA,GUKEDEGOUMAIYUWANGHUISHOUDAOYINDAOHECIJI。BIQIXIANDAIGUANGGAO,GUDAIYEYOUHENDUOGUANGGAO,BUJINXINGSHIDUOYANG,ERQIEYUNWEISHIZU。

QISHIGUANGGAOBINGFEIBOLAIPIN,GUDAIZAOJIUCHUXIANGUANGGAOLE。ZHOUDAI,GUANGGAOYIJIAOMAIWEIZHU。《CHUCI》ZHONGYOU“SHIWANGZAISI,GUDAOYANGSHENG”,SHIWANGZHIDESHIJIANGTAIGONG,GUDAOSHIZHITUZHUYANGDEDAO,SHIRENSHENGDONGXINGXIANGDIZHANXIANLEJIANGTAIGONGZAISHICHANGSHANG,QIAODAOMAIROUDECHANGMIAN。

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古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

《楚辞》是屈原创作的一种新诗体_图

《ZHANGUOCE·YANCE》ZHONGJILULEZHEIYANGYIGEGUSHI:YOURENZAIMASHIMAIMA,YILIANSANTIANMEIRENGUANGGU,YUSHI,TAZHAODAOLEBOLE,XIWANGBOLENENGDAOMASHISHANGGUANZHUTADEMA,LIKAISHIZAIKANYIYANTADEMA,RUGUOZHEIYANGDEHUA,BOLENENGDEDAOYITIANDECHOULAO。DIERTIAN,BOLELAIDAOMASHI,ANZHAOSHIXIANYUEDINGDEJIHUA,BOLE“HAIERSHIZHI,QUERGUZHI”,JIEGUO“YIDANERMAJIASHIBEI”。BOLEZUOLELISHISHANGDIYIWEIMINGRENDAIYANGUANGGAO,YENADAOLEDIYIBIDAIYANFEI。

棋乐游DUIYUPUTONGSHANGRENLAISHUO,MINGRENDAIYANCHENGBENTAIGAO,ERQIEBUNENGCHANGYONG。WENZIGUANGGAOYIQICHENGBENDILIAN、YOUZHENDUIXINGDETEDIAN,SHOUDAOSHANGJIADEGUANZHU。ZAI《HANFEIZI》DE《WAICHUSHUOYOUSHANG》ZHONGJIZAI:“SONGRENGUJIUZHE,SHENGGAISHENPING,YUKESHENJIN,WEIJIUSHENMEI,XUANZHISHENGAOZHU”SHUODESHISONGGUOYOUGELAOBAN,SHANNIANGHAOJIU,TAZAIJIUDIANMENKOUSHUQIGAOGAODEJIUQI,ZHAOLAIGUKE。

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古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

司马相如与卓文君_图

ZAIHANDAI,YANJIEJIUJIAHUIJIANGKONGDEDAJIUTANLEICHENGGAOTAI,CHENGWEI“LU”,TIAOXUANNIANQINGMAOMEIDENVZI,ZHANZAILUSHANG,YIBIANXIYINLAIWANGXINGRENZHUYI,YIBIANZHAOHUKERENJINDIANYINJIU。XIHANDACAIZISIMAXIANGRUYUZHUOWENJUNSIBEN,ZAISICHUANLINQIONGKAILEYIJIAXIAOJIUGUAN,ZHUOWENRUZAIGAOLUSHANGLANKE,SIMAXIANGRUCHUANZHEKUCHAXIWAN,LIUXIALE“WENJUNDANGLU,XIANGRUDIQI”DEDIANGU,CONGCI,ZHUOWENJUNDECUXIAOGUANGGAOLIUCHUANZHIJIN。

GUDAIBUZHISHISHANGYEGUANGGAO,YEYOUCISHANGUANGGAO。DONGJINSHIQI,LIUCHUANZHEYIGE“TISHIZENGLAOLAO”DEGUSHI。YOUYITIAN,SHUSHENGWANGXIZHIZAISHAOXINGDEYIZUOSHIQIAOSHANG,KANDAOYIWEILAOFUTILANMAISHAN,HAOJIUDOUMEIRENGUANGGU,YUSHIWANGXIZHIDUILAOFUSHUOYOUTAZAISHANSHANGTIZI,SHANZIHUIHAOMAIYIXIE。ZHENGDELAOFUTONGYIHOU,WANGXIZHIZAIMEIBASHANZITILEWUGEZI。TAGAOSULAOFU,JIAOMAISHIJIUSHUOZHEISHANZISHIWANGYOUJUNTIDEZI,MEIBASHANZIYAOJIA“BAIQIAN”,LAOFUDACHUWANGXIZHIMINGHAOHOU,SHANZIHENKUAIYIQIANGERGUANG。RUJIN,SHAOXINGCHENGNEIHAIYOUYIZUOMINGWEI“TISHANQIAO”DEGONGQIAO,JUSHUOJIUSHIDANGNIANWANGXIZHITISHIMAISHANDEDIFANG。

1.jpg

古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

王羲之_图

ZAIHENZHANGYIDUANSHIJIANNEI,WENZIGUANGGAOZHANJULEGUDAIGUANGGAODEZHULIU。GUANGGAOFAZHANDAOTANGDAI,YIZHONGXINDEGUANGGAOXINGSHICHUXIANLE。DATANGGUOLIQIANGSHENG,HENDUOXIYUHURENDAOZHANGAN,SHELIJIUSI。WEILECUJINPUTAOJIU、SANLEJIANG、LONGGAOJIUDENGMEIJIUDEXIAOLIANG,HURENJIUSIGUYONGLEHUJI,BIAOYANGEWUZHUXING,PEIKELIAOTIANJIEMEN,YOUYUHUJIJUSHOUTOUZUPOJUYIYUFENGQING,DANGSHIDEWENRENMOKEQUZHIRUOWU。LIBAI、LIHE、CENCAN、WANGJI、HECHAODENGSHIRENLIUXIALEHENDUOMIAOXIEHURENJIUSIDESHIJU。HURENJIUSIDEBIAOYANGUANGGAOCHENGWEITANGCHAOFANSHENGDEYIGESUOYING。

棋乐游DAOLESONGDAI,SHEHUIFANRONG,JINGJIFUYU,BAIXINGANDING,GUANGGAODEFAZHANYEJINRUYIGEGAOFENG。BEISONGHUAJIAZHANGZEDUANDEZAI《QINGMINGSHANGHETU》ZHONG,BIANLIANGCHENGZHONGJIETOU,SHANGJIABAIFANGZHEDUOZHONGDUOYANGDEBIAOPAIGUABAN,YOUDEJIESHAODIANMINGHESHANGPINDE,YOUDETUWENBINGMAO,YOUDEYISHIJUDUILIANTUIXIAOSHANGPIN,ZHEIXIEGUANGGAOLEISIYUJINTIANDEPINGMIANGUANGGAO。

1.jpg

古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

张择端的《清明上河图》局部_图

棋乐游SHITIGUANGGAOSHISHANGYEGUANGGAOZHONGZUIJIBENDEXINGSHI。ZAI《SHIJING·WEIFENG·MANG》ZHONG,JIUYOU“MANGZHICHICHI,BAOBUMAOSI”DESHIJU。SUIZHESHIDAIDEJINBU,XINGYEDEDAOXIFEN,SHANGPINZHUBUZENGDUO,SHIWUGUANGGAOZAINANSONGDEDOUCHENGLINANZHANXIANLEWANGSHENGDESHENGMINGLI。SHANGJIAJIANGSHANGPINBAIFANGZAIMENKOU,QIDAOGUANGERGAOZHIDEZUOYONG,RUJIUDIAN、YAODIAN、MUTANDIAN、XUEZIDIAN、CHOUZHUANGDENG,DIANMENKOUDOUHUIFANGSHANGXIANGYINGDESHANGPIN,YONGLAIXIYINGUKE。

ZAIZHONGGUOLISHIBOWUGUAN,SHOUZANGZHEYIKUAIBEISONG“JINANLIUJIAGONGFUZHENPU”DEDIAOKETONGYINBAN,TASHISHIJIESHANGZUIZAODEYINSHUAGUANGGAOMOBAN。GUANGGAODEZHONGXINSHIYIFU“BAITUDAOYAOTU”,TUSHANGFANGBAGEDAZI“JINANLIUJIAGONGFUZHENPU”,TUZUOYOULIANGCEGEYOUSIGEWENZI,XIEZHE“RENMENQIANBAITUERWEIJI”,TUXIAFANGXIEZHE“SHOUMAISHANGDENGGANGTIAO,ZAOGONGFUXIZHEN,BUWUZHAIYUANSHIYONG,ZHUANMAIXINGFAN,BIEYOUJIARAO,QINGJIBAI”BIEXIAOKANLE“BAITUDAOYAOTU”,TAKESHILISHISHANGZUIZAODESHANGBIAO,ZAIGUANGGAOJIEZHANYOUSHIFENZHONGYAODEDIWEI。

1.jpg

古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

济南刘家功夫针铺_图

棋乐游SONGDAIDECHENGSHIRENAOXUANXIAO,DAIDONGLEYESHIDECHUXIAN。SHANGJIAZHUAZHUZHEIGEJIHUI,ZAIMENKOUGUASHANGHENDUODENGLONGGUANGGAO,JIXUANCHUANSHANGPIN,YOUNENGXUANRANQIFEN,HAINENGTIGONGZHAOMING,YIJUSANDE。XIANDAIDENIHONGDENGHEDENGXIANGGUANGGAO,JIUSHISONGDAIDENGLONGGUANGGAODEYANXUHEFAZHAN。

棋乐游CAILOUGUANGGAOSHISONGDAISHANGJIAFAMINGDEYIZHONGGUANGGAOXINGSHI,SHANGJIAHUIYONGSHANGPIN、HUA、CAIBUZHAZHIGAODADEPAIFANGHUOLOUFANG,TONGCHANGSHIYONGJIUXINGDE,FENGNIANGUOJIEHUIZHONGXINZHUANGSHI。JU《DONGJINGMENGHUALU》ZAI:“FANJINGSHIJIUDIAN,MENQIANJIEFUCAILOU、HUANMEN。”,CIWAI,《DOUCHENGJISHENG·SHIDIAN》YEJIZAI:“BIANJINGZHOUNANYIDAI,JIUDIANJIEJIECAIPENG。”CAILOUGUANGGAOLEISIYUXIANDAISHANGDIANDECHUCHUANGCHENLIEGUANGGAO,YESHISHIWUGUANGGAODEYIZHONGXINGSHI。

1.jpg

古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

《东京梦华录》是宋代孟元老的笔记体散记文_图

棋乐游SONGDAILINANCHENGYOUYIJIAMAIMEIHUAJIUDEJIUGUAN,ZHANGJUPINQINGLEYIPILESHOU,YANZOUJINGDIANGUQU《MEIHUAQU》,CONGERXIYINKEYUAN。ZOUJIECHUANXIANGDEHUOLANG,TIAOZHEZHENTOUXIANNAO,YONGTEYOUDEYAOHE,PEIHEJIEZOUMINGKUAIDEBOLANGGU,MEIQIMINGRI“HUANJIAONIANG”,BUTONGDEXINGYE,YOUBUTONGDEYINXIANG,GUKEZHIYAOTINGSHENGYIN,JIUNENGFENBIANDUIFANGSUOCONGSHIDEXINGYE。YINXIANGGUANGGAOYUZHONGBUTONG,ZAITUCHUSHANGPINTEZHENGDETONGSHI,HAIJIAQIANGLEGUANGGAOXIAOGUO。

TIQISONGDAIDEGUANGGAO,BUDEBUTIDAO“GUANGGAOKUANGREN”SUDONGPO。ZHEIWEIWENHAOBUDANSHISHANGYECEHUADENENGSHOU,HAISHIZHIZUOSHANGYERUANWENDEGAOSHOU。SUDONGPOGAILIANGLEZHUROUDEZHIZUOFANGFA,WEILEJIASUTUIGUANG,TAZHUANMENXIESHIZANRI:“HUANGZHOUHAOZHUROU,JIAJIANRUFENTU。FUGUIBUKENCHI,PINZHEBUJIEZHU。MANZHEHUO,SHAOZHUSHUI,HUOHOUZUSHITAZIMEI。MEIRIQILAIDAYIWAN。BAODEZIJIAJUNMOGUAN。”RENMENRUFAPAOZHI,ZHUROUGUORANFEIERBUNI,XIANMEIWUBI,SHIKEJIANGCIROUCHENGWEI“DONGPOROU”。

1.jpg

古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

苏轼 ,世称苏东坡_图

YOUYUMINGCHAODESHOUGONGYEYOULEZHANGZUDEFAZHAN,YIXIEZHILIANGSHANGCHENG、ZUOGONGJINGZHIDESHOUGONGYIPINSHOUDAOLEGUKEDEHUANYING。WEILEQUBIEQITASHANGPIN,ZHEIXIESHOUGONGYIPINCHUXIANLEXINGSHIGUANGGAO,RUSHIDABINDEZISHAHU、LUZIGANGDEYUDIAO、ZHANGMINGQIDESHOULU、JIANGQIANLIDELUODIAN、ZHUSONGLINDEZHUDIAO、ZHOUZHUDEBAIBAOQIANDENG,DAIYOUZHEIXIEMINGJIAKUANSHIDESHOUGONGYIPIN,JIAGEBUFEI,GUANGSHOUHUANYING。

GUANGGAOZAIQINGDAIYOUYOULEXINDEBIANHUA。SHOUDAOXIFANGDEYINGXIANG,XINSHENGSHIWUBUDUANYONGXIAN,GEZHONGPINGMIANMEITIGUANGGAOYINGYUNERSHENG。1872NIAN4YUE30RI,ZAISHANGHAICHUANGKANDE《SHENBAO》CHENGWEIZUIZAOYINYOUGUANGGAODEBAOZHI。1904NIAN,《DONGFANGZAZHI》SHANGCHUXIANLEDIYIGEZAZHIGUANGGAO。1908NIAN,SHANGHAIDEYOUGUIDIANCHECHUXIANLEZUIZAODECHESHENGUANGGAO。

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古代的商业就没有广告吗?几千年前就有而且古人还“城会玩”

中国第一张近代报纸《申报》创刊_图

棋乐游GUDAIGUANGGAO,BANSUIZHESHIDAIHESHEHUIDEJINBU,BUDUANFAZHAN,ZHUBUBIANHUA,CONGGANGUANTIYANDAOMEIJIECHUANBO,CONGDANYIXINGSHIDAOZONGHETIXIAN,JIANZHENGLEGURENSHENGHUODEBIANQIAN。RUJINLIUCHUANXIALAIDEGUANGGAOCI,DUQILAILANGLANGSHANGKOU,YANCIYOUMEI,TONGSUYIDONG,JIRENYIZHONGJISHIDEHUAMIANGAN。GUANGGAO,GURENYEHUIWAN,ERQIEHAIHENSHIMAO。


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